Aesthetic Driven Development: Choosing Your Art Before Making a Game

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Notes for Vladimir Slav's (Owner & Director, Coldwild Games) GDC talk.

Coldwild Games is a husband and wife team.

2019 - Focused on Art first, the game has sold 3x more than their normal approach.

How; while finishing ports for the last games, art is envisioning the next game. Daily images posted online ~4pm.

Lens to look at art created
- Do we like it
- Social media response
- Ease of creation
- Design constraints (Game genre is falls under)
- Record Likes/Retweets/Comments

Once you find a champion art piece for your game start posting more pieces as a subset and still analyse social media's response.

Piloting the idea,
 - Make concept art / game play gifs (without actual prototype)

Made 6 prototypes for game play before finalizing.

Know your limitations and use them to your advantage.

Created steam page only 2 - 2.5 months into development

Use twitter to convert audience

~5k wishlist's on launch

Con - be careful sharing everything on social media - you don't want to spoil too much.

Set more art constraints ie "only RTS units", "pixel arts size bounds". 

Twitter to follow - @ElenaNazaire

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